Clear.
Direct headings, visible cues and language people understand.
A clear identity.
A consistent presence.
Our identity and the principles that bring it to life.
Find Excellia’s logos, guidelines and brand resources.
From clarity to action.
Connecting technology,
data and teams.
Excellia combines consulting, digital solutions and operational excellence to make operations clearer and decisions better informed.
Based in Douala, we support organisations in Cameroon and the CEMAC region. We start with how people work, what the business needs and the realities on the ground.
Confident.
Strong typography, precise alignment and balanced layouts.
Human.
Realistic situations and a warm presence, with restrained visuals.
One brand, three expressions.
A shared identity, adapted for organisations, sales teams and children.
Excellia
Consulting, services, data and organisational transformation.
Navy · White · Subtle orange accents
Excellia CRM
Connecting field sales activity with office oversight.
Connected to the parent brand · Restrained expression
Excellia Kids
Digital learning for children in a welcoming environment.
Green · Soft surfaces · Rounded shapes
Youth Digital Academy is a programme within Excellia. Its name is set in Inter and appears alongside the Excellia logo.
Our most recognisable mark.
A symbol and a wordmark designed together. A signature to preserve.
Give it room.
Keep clear space of at least a quarter of the symbol’s height around the visible artwork. This space is included in the supplied SVG files.
Keep it legible.
Recommended visible width: 145 px on screen or 30 mm in print. For CRM and Kids: 190 px or 40 mm. At smaller sizes, use the symbol on its own.
Keep the artwork.
Use the supplied official lockups. The Excellia name is part of the logo artwork: do not recreate it with a typeface.
Consistency is in the details.
Blue gives structure.
Orange adds emphasis.
Two palettes, two purposes: official logo artwork and interfaces.
Blue and light surfaces lead. Orange highlights a line, a cue or a small detail.
Aa
UI blue on white11.31:1 · Body text
AAAa
White on deep blue14.36:1 · Reversed text
AAKeep contrast in mind. UI orange on white has a contrast ratio of 2.19:1: reserve it for decoration, never body text. For print, ask your printer to convert to CMYK using their profile and provide a colour proof.
Inter. Direct, strong, legible.
One typeface across our interfaces and communications.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ÀÉÈÊÇŒ €&@
From clarity to action.
Main heading
Transform your business.
38–56 px / 750Section heading
A clear way forward.
28–38 px / 700Body text
Useful information. Better coordinated actions.
15–16 px / 400Action
Explore our solutions
14 px / 600Adjust these sizes to the medium and text length. Inter’s SIL Open Font License is included in the download.
Say what matters.
Show what helps.
A precise, accessible voice. Images that add context.
Simple words.
Concrete benefits.
Use active sentences, explain technical terms and name the action clearly. Support figures and results with a source and a defined scope.
Avoid
Sales Performance Control Room
Prefer
Sales performance management
Previous name
Kids Lab / Kids Digital Lab
Current name
Excellia Kids
Illustrative scene; these people do not represent real employees or clients.
One scene.
One subject.
Consistent lines, recognisable shapes and small orange accents. Keep illustrations compact and use them to support the content.
Download the 26 illustrationsAn identity brought to life.
From a first introduction to a presentation. One consistent thread.
The examples above show the materials in use. Downloadable templates are in French and retain their editable fields. The pack includes an email signature.
The right files.
A good place to start.
Choose a resource or download the complete public brand kit.
7 resources
Official logosFull colour, navy, white and grey. CRM and Kids lockups, symbols and favicons.SVG + PNG1.3 MB
Brand guidelines (French)28 pages to understand and apply the identity. In French.PDF1.8 MB
Communication templates (French)Social media, stationery, presentations and email signature. In French.ZIP509 kB
The Inter familyStatic and variable fonts. SIL OFL licence included.TTF + WOFF22.2 MB
The digital systemTokens, CSS and an offline specimen in French, with logos and font.ZIP3.8 MB
Design tokensColours, typography, spacing and guidance. Original French descriptions.JSON12 kB
Illustrations26 text-free vector scenes from the Excellia visual system.SVG / ZIP18 kB
Use the original files, preserve their proportions and adapt the content before publication. For questions about usage: info@excellia.pro.
Using the Excellia brand.
These resources help you represent Excellia and its products consistently.
Preserve the logos.
Use the supplied artwork, colours, proportions and clear space. The logos identify Excellia; they must not become another organisation’s identity.
Make the relationship clear.
A logo does not imply a partnership agreement or endorsement by Excellia. For co-branding or uses not covered by the guidelines, contact info@excellia.pro.
Respect the licences.
Excellia creations and third-party materials retain their respective rights. Inter is supplied under the SIL Open Font License; this licence applies to the typeface, not the logos.